Lani Beach Club storefront

Our Story

About Us

Lani Beach Club surfboard

Est. May 2021

Born from the shores of Martha's Vineyard

Lani Beach Club opened its doors in May 2021 in the heart of Vineyard Haven, MA. What started as a dream to bring curated, sustainable swimwear to the island has grown into a beloved seasonal boutique — open April through October, with special holiday hours for Thanksgiving and Christmas.

We offer swimwear for women, men, and children alongside a carefully chosen selection of beach essentials — sunscreen, jewelry, towels, gifts, and accessories. Everything you need for a perfect day on the Vineyard.

Every brand we carry is a small business, and most are women-owned. We believe in shopping with intention and supporting the people behind the product.

Shop the Collection

Sustainability

Swimwear made from the ocean, for the ocean

Every swimsuit we carry is made using recycled polyester sourced from plastic removed from the ocean and landfills. That plastic is broken down, spun into yarn, and woven into fabric with the same quality as brand new material — but with a fraction of the carbon footprint.

We have chosen to only do business with brands who are taking the initiative to use recycled and sustainable fabrics. Thank you for supporting our small business and all of our sustainability efforts.

*Find more info at Repreve.com and Econyl.com

The plastic to swimwear process
Lani Beach Club collection

Come Visit Us

25 Main St, Vineyard Haven, MA — Open April through October

Get In Touch

LANI BEACH CLUB

Curated Swimwear & Accessories — Martha's Vineyard

LANI BEACH CLUB

Curated Swimwear & Accessories — Martha's Vineyard

Visit Our Store

25 Main Street
Vineyard Haven, MA 02568

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Hours

Monday – Saturday: 10:00 AM – 6:00 PM
Sunday: 10:00 AM – 5:00 PM

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© 2026 Lani Beach Club. All rights reserved.